by Jeff Slater | Jan 24, 2021 | Branding Issues
Strategy comes from the Greek word strategio, which means general – but implies the idea of a general’s wisdom or general’s knowledge. Strategy began as a military framework. A brand strategy needs to be easy to understand and not confused by the jargon....
by Jeff Slater | Jan 10, 2021 | Foodpreneurs
Now is time to seed the tahini moment. Amy Zitelman and her two sisters, Shelby, and Jackie are co-owners of Philadelphia-based Soom Foods, AKA the “Soom Sisters.” They all knew what tahini was growing up eating hummus in Philadelphia. But who would have...
by Jeff Slater | Dec 10, 2020 | Marketing Advice
When I audit a company’s marketing team’s health, I like to do a checkup on seven areas. Like a quick trip to the Urgent Care, I can tell with a few questions about their vitals for success and effectiveness. Does your crucial communication message focus...
by Jeff Slater | Dec 8, 2020 | Marketing Advice, Marketing Start Ups
What if you could rent a college-age grandchild to help you with your computer, minor chores, and a ride to the store? Maybe to keep grannie company at a senior citizen dance? Papa Pals, a Florida-based business, is filling this niche with a gig economy offering that...
by Jeff Slater | Nov 26, 2020 | Marketing Advice
The essence of marketing is solving a problem. During the last year, I have had dozens of introductory meetings with clients hiring me to solve marketing problems. Often, they aren’t sure where to start to get their gears in motion. Our problem is that we aren’t...
