by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
by Jeff Slater | Aug 15, 2021 | Marketing People
I have been so fortunate to have people in my marketing and business career who were the teachers I needed at just the right time. Being lucky, a teacher seems to arrive at the perfect moment. I got the chance to work with some remarkable human beings who helped me in...
by Jeff Slater | Jul 27, 2021 | Marketing Advice
The writer Adam Gopnik commented that when he attended a family reunion, he noticed that some people were evolving and growing and others were aging and wearing out. This sparked a question – What are the signs that indicate if your business or brand...
by Jeff Slater | Jul 25, 2021 | Marketing Advice
I spend a lot of time with marketing experts. Like any profession, we use many acronyms, confusing words, and our share of distinctively meaningless phrases like digital transformation. But because marketing is our native language, it is so easy to push around a...
by Jeff Slater | Jul 22, 2021 | Marketing Advice
When several of my blog subscribers ask the same question over several months, I know it’s time to write a blog post about that topic. Sherry reached out to asked me if I had a guide or template to help her create a video for a new product her company was...
