by Jeff Slater | Sep 12, 2021 | Branding Issues
There is no shortage of articles about branding. My goal as a guest blogger on The Marketing Sage Blog is not to add to the noise. The very core of a brand identity is about positioning and standing out among the noise. I have seen too many organizations go about...
by Jeff Slater | Sep 7, 2021 | Marketing Advice
When you work in a business, you get so close to the language, cadence, and internal pressures, that you can miss what customers say. You listen with a filter based on your needs – growth, revenue, hitting budget. From my experience, independent stakeholder interviews...
by Jeff Slater | Aug 31, 2021 | Personal Stories
When I began my marketing career with the business my wife’s started, Rachel’s Brownies, we were described as a “one-trick pony.” I always thought it was a compliment and wore it like a badge of honor. Maybe it was prescient that our second...
by Jeff Slater | Aug 29, 2021 | Personal Stories
If you are curious to learn about my career and background, you can listen to this informative interview on a terrific marketing podcast by Mark Friedman called The Marketing Playbook. Mark is a senior digital marketing expert who runs Details Interactive providing...
by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
