by Jeff Slater | Jun 7, 2022 | Advertising
Advertising Works All brands are constantly losing customers and gaining new ones. The trick is to keep your brand growing by reinforcing and reminding consumers and clients about you. Paid advertising is a tactic commonly deployed to help your product or service stay...
by Jeff Slater | Jun 5, 2022 | Interesting Brands, Marketing Books
Jesse Cole and his Savannah Bananas – lessons in fans first. Almost every business wants fanatic fans who will share their story with a rabid-like passion. In Jesse Cole’s new book, Fans First, he provides an invaluable lesson to learn about someone who...
by Jeff Slater | Jun 2, 2022 | Marketing Advice
Marketers spend a significant amount of their time generating leads. Unfortunately, not all leads translate to revenue or translate to customers. Imagine living in a world where you can sell products directly to the best prospects with high intent of buying. You...
by Jeff Slater | May 19, 2022 | Marketing Start Ups
Do you have a narrow community served in your strategy? What community do you belong to? Here are some groups or communities that I belong to. Male. Married. Husband. Son. Sibling. Uncle. Great Uncle. Father. Grandfather. Jewish. Over 60. From New Jersey. Marketing...
by Jeff Slater | May 15, 2022 | Marketing Advice
Failure Meetings Does your company hold a failure meeting? It is a simple idea where your team (department) or small group gets together once a month, and every one tells a story about a failure. Why? Companies that don’t celebrate and examine reasonable failures...
