by Jeff Slater | Jun 28, 2022 | Branding Issues
Tell Me in Ten Seconds What Your Company Does – GO! What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say…tell me more. How would you explain how...
by Jeff Slater | Jun 26, 2022 | Marketing Advice
Friendships are a helpful analogy for generating leads. Think of the lasting and enduring relationships you have developed with someone. Strong connections get built on multiple engagements over time. No single encounter makes you a friend – but you build upon various...
by Jeff Slater | Jun 23, 2022 | Marketing Advice, Personal Stories
A Better Idea for Performance Reviews I have nothing good to say about performance reviews. And I have spent way too much time in my career working on them and trying to ascribe numbers to other humans. Uggh. Makes me sick to think about the wasted effort. But, my big...
by Jeff Slater | Jun 14, 2022 | Interesting Brands
Growth Brand It has not always been easy for women to get their foot in entrepreneurship. However, women are continually proving themselves even in male-dominated areas. From climbing up the corporate ladder and obtaining top positions, women are now tossing...
by Jeff Slater | Jun 12, 2022 | Marketing Advice
Where are the next market opportunities for new products or services? An unmet gap in a category or industry is an inadequately served space or underserved audience. You notice these gaps if you pay close attention, listen to consumers, and...
