by Jeff Slater | Jan 6, 2016 | Marketing Advice, Marketing Start Ups
Have you ever mapped your sales funnel so that you understand the various journeys that customers take to buy from you? It is enlightening. Like a road map or a blueprint, the sales funnel show you how customers travels from awareness to interest to desire to action –...
by Jeff Slater | Dec 30, 2015 | Marketing Advice, Marketing Start Ups
A common question I get from small business owners is what are some free or low-cost marketing strategies for my small business? Here are 16 low-cost marketing strategies for small business for 2016 that will help you jump start the new year. Grow awareness outside...
by Jeff Slater | Dec 28, 2015 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
They could have quickly opened up a traditional pharmacy and dispense pills like everyone else. Instead, they wanted to solve a problem through innovation and technology. TJ Parker and some New Hampshire colleagues decided to prescribe a better solution. How could...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
by Jeff Slater | Dec 9, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As an experiment, I signed up for several different email newsletters and blogs, to see how various marketing experts treat me. How often do they send me relationship building stuff or opportunities to learn for free — versus how quickly do they get into selling...
by Jeff Slater | Dec 7, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When a business starts with the simple premise, how can I help feed 200 million hungry children, it gets my attention. Most foodpreneurs start out thinking, how I can make a lot of money. But when motivation to solve a problem drives a business, the “WHY” matters....
