by Jeff Slater | May 17, 2016 | Marketing Advice, Marketing Start Ups
It is often said that one of the key roles for any marketing team is to get leads through a pipeline or funnel. That doesn’t feel right to me. I think marketing should be nurturing relationships that evolve into leads. There is a big difference. We want to do...
by Jeff Slater | May 16, 2016 | Marketing People, Marketing Start Ups
There are eighteen billion glass bottles of wine filled every year by wineries throughout the world. That means that there are eighteen billion bottles that will soon be emptied and need a home. Some make it to glass recycling facilities but many end up in landfills....
by Jeff Slater | May 13, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
I had an idea that I want to offer to readers of my blog. Hire me for a marketing consulting project and I’ll donate several free hour of advice to the charity or non-profit of your choice. When I tried this on a small scale about a year ago, the response was...
by Jeff Slater | May 6, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
You have a superb idea. You build your business on that splendid idea. But slowly, you realize you have to shift gears. The direction you are heading isn’t helping you fly up and away toward your goal. That is the situation that that the founder of Everfan found...
by Jeff Slater | May 4, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
This post is a chance to respond to a few of the questions that come to me from business owners, brand managers, and interested readers. If you have issues and would like a perspective, you can reach at jeffreylynnslater@gmail.com You can reach me via Twitter to...
by Jeff Slater | May 2, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine that you are running a brand selling hip hats for high school girls. You don’t want to go the traditional route to advertise, but instead want to find someone with a healthy teenage girl following on Instagram. How can you efficiently do that? Meet TR|BE. A...
