by Jeff Slater | Feb 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Facebook advertising is the greatest thing since sliced bread, especially if you eat a gluten-free diet. The power of this medium to micro-target an audience has reach levels that most marketers can’t avoid any longer. The ability to deliver a message for awareness,...
by Jeff Slater | Feb 22, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I had the privilege to visit and meet with several non-profit organizations this past week to offer some marketing advice and counsel. I left each conversation with more insight, inspirations, and ideas from the remarkable work that they create on a shoestring budget....
by Jeff Slater | Feb 6, 2017 | Marketing Advice, Marketing Start Ups
The conventional way to enter an industry is to do what everyone else is doing. How would you enter the mattress business and differentiate your brand? Here are some facts: There are 600 mattress companies, Temper-Sealy does $3B in sales, 47% of mattresses sell in...
by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Jan 27, 2017 | Marketing Advice, Marketing Start Ups
Getting your car fixed has traditionally come with a big shot of testosterone. Think car mechanic, and you think of men with dirty hands talking car talk that is intimidating to many people and especially women. So the notion of a female-focused auto shop is a...
by Jeff Slater | Jan 23, 2017 | Marketing Start Ups
An accountant who just opened his doors needed help and guidance to begin to market his services to other businesses. He has all the subject-matter qualifications required to hang up an accounting services shingle and get started. His office was stocked with desks,...
