by Jeff Slater | May 20, 2015 | Marketing Advice, Marketing People
How are you being helpful to your clients and customers? Is your marketing philosophy focused on being useful and solving their problems or is it focused on your internal needs as a business? The helpful marketer knows that when you provide value to customers,...
by Jeff Slater | May 15, 2015 | Marketing Advice, Marketing Books, Marketing People
When you blog, you get a daily email that informs you that someone has subscribed or unsubscribed to receiving your email posts. For a long time, I would cringe when I saw that someone wanted to stop reading my work or hearing my ideas. Recently it became clearer to...
by Jeff Slater | May 13, 2015 | Marketing Advice, Marketing People, Personal Stories
When I worked for for a software company, I was fortunate to have on my team a woman, Kristi Lee-John who was an outstanding public relations professional. Today Kristi owns and operates a successful PR firm in Raleigh called Crossroads. I learned quite a lot from...
by Jeff Slater | May 6, 2015 | Marketing Advice, Marketing People
Are you clear what business you are in? For the brothers Lyman, Wilbert, Monroe and Hurlburt Smith, they knew they were in the typewriter business. In 1886, they found the Smith Premier Typewriter Company who later became Smith Corona. Their device had both upper and...
by Jeff Slater | May 4, 2015 | Marketing People, Personal Stories
I had the privilege and honor to work with Howard Moskowitz this past week as he was a keynote speaker at Nomacorc’s Wine Marketing Exchange Conference at Bardesonno in Yountville, California. If you don’t know of Howard’s reputation and influence in the food,...
by Jeff Slater | Apr 27, 2015 | Marketing Advice, Marketing People
Imagine another movie star creating a product. Your first thought is that this is a celebrity play – she’ll get on The Today Show and get tons of PR for her effort about some dopey perfume called A Breath of Wilderness. But in today’s story, there are eight...
