by Jeff Slater | May 30, 2019 | Marketing Advice, Marketing Books
My friend Mark Schaefer has written another brilliant book called The Marketing Rebellion. What he describes is a compelling story based on market research and insights from his years of business experiences. It is a must-read book for those who work in marketing...
by Jeff Slater | Mar 17, 2019 | Marketing Advice, Marketing Books
How do you ask a question when you are in a business meeting or with family? Listening to a recent podcast called Creative Confidence sponsored by Ideo, the design thinking folks, got me wondering about my approach. They interviewed a questionologist named Warren...
by Jeff Slater | Feb 21, 2019 | Marketing Advice, Marketing Books, Marketing People
I heard an excellent story on Jay Baer’s podcast called Talk Triggers about the power of word of mouth. A Clifton, New Jersey oral surgeon, has built a remarkable business. He is a competent oral surgeon but doesn’t do his job demonstrably different from others in his...
by Jeff Slater | Feb 10, 2019 | Marketing Advice, Marketing Books, Marketing People
A guest blog by Pamela N. Danziger, author of Meet the HENRYs: The Millennials that Matter Most For Luxury Brands The luxury market is undergoing a radical transformation. The traditional pillars of marketing luxury brands around status and exclusivity have given way...
by Jeff Slater | Jan 15, 2019 | Marketing Advice, Marketing Books, Marketing Start Ups
There is a misconception about what is marketing and when you should turn it on. Like raising a child, marketing is a daily activity and it never ends. Marketing isn’t something that you add to your business. It is the everyday activity of what you say to your...
by Jeff Slater | Dec 11, 2018 | Marketing Advice, Marketing Books
Strategist needs to think beyond the new product idea. They need to consider how innovation in their business model can have a disruptive impact in their industry. How could you turn your industry upside down by challenging something that is core to what everyone...
