by Jeff Slater | Jun 25, 2020 | Marketing Advice
7 Practical Strategies for Marketing Professionals Six months ago, I received an invitation to speak at a conference in Florida. Like many things today, it became a virtual event because of Covid. My presentation focused on helping other marketing professionals become...
by Jeff Slater | Jun 23, 2020 | Branding Issues, Interesting Brands, Marketing Advice
Aunt Jemima brand will no longer be on supermarket shelves by the end of 2020. Quaker Oats, owned by PepsiCo, decided to retire the 130-year old brand and logo. (their language). The brand will change with a new brand and package. They will move beyond the racial...
by Jeff Slater | Jun 21, 2020 | Marketing Advice, Marketing People
When my friend and marketing thought-leader, Mark Schaefer, urged me to speak with Zak Stahlsmith at ApexDrop about micro influencers, I listened. Zak was inspired to start his influencer marketing agency after reading Mark’s book Return On Influence. Zak and I...
by Jeff Slater | Jun 18, 2020 | Marketing Advice
Have you ever noticed that in a sales team, a small percentage of the group will account for more than half of the revenue? Do you know about Price’s Law? Price’s Law says that 50% of work at a company is done by a small number of people. Specifically, it...
by Jeff Slater | Jun 16, 2020 | Foodpreneurs, Marketing Advice
When I was a young boy, I remember going to a little Alderney Dairy silver box on our backstep where quarts of milk would get delivered every few days by our milkman. My mom would ask me to bring it inside the house so she could put it in the refrigerator. The milkman...
by Jeff Slater | Jun 14, 2020 | Foodpreneurs, Marketing Advice, Marketing People
The 6000 Project – A Sparkling Marketing Idea My friend Reka, who lives north of Venice, Italy, had a Prosecco problem. 6000 bottles without a home. She and her husband Pier, who own Sfriso Winery, had a 6,000 bottle order of Prosecco canceled just as Italy started to...
