by Jeff Slater | Aug 30, 2020 | Foodpreneurs, Marketing Advice
If you work in marketing and need to find a resource to work on a project, what’s the best way to quickly get quotes from several vendors or freelancers? Say hello to the creative brief. What’s a creative marketing brief? Let’s use an example to make this clear. Think...
by Jeff Slater | Aug 27, 2020 | Marketing Advice
You can create a beautiful e-commerce store with a fantastic product, but without customers, your business will fail. That’s why no matter what type of e-commerce store you run, your shoppers need to be your top concern. From the first click, here’s what you need to...
by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
by Jeff Slater | Aug 23, 2020 | Marketing Advice, Marketing Books, Marketing People
I recently listened to Aaron Ross’ book Predictable Revenue. Two smart colleagues mentioned it to me, and it piqued my interest. By the way, this was my first experience listening to a book on tape. I’m old school and usually like to hold a book in my hand....
by Jeff Slater | Aug 20, 2020 | Marketing Advice
Business professionals often confuse demand generation and lead generation. Demand generation consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and marketing whose goal is to attract,...
by Jeff Slater | Aug 18, 2020 | Marketing Advice, Personal Stories
On a recent consulting project, I ran into so many acronyms that I found myself continually Googling to understand what everyone was talking about. Of course, an abbreviation is a shorthand or common language, so instead of spending three seconds saying quarterly...
