by Jeff Slater | Nov 17, 2020 | Marketing Advice
Pay a prospect? This may be a truly dumb marketing idea. But it is both simple and direct so maybe there is a kernel of wisdom here to consider. But what do you think would happen if you paid a prospect for fifteen minutes of their time and attention? I’m...
by Jeff Slater | Nov 12, 2020 | Marketing Advice
On his podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Nov 10, 2020 | Marketing Advice, Personal Stories
A friend is under consideration for a senior leadership position with a non-profit. He asked for my assistance in putting together his presentation to the hiring managers. In this case, it was a board of directors, and he had to present for fifteen minutes about...
by Jeff Slater | Nov 8, 2020 | Branding Issues, Interesting Brands, Marketing Advice
When I first saw Carvana’s car vending machine marketing metaphor, I had one reaction. Brilliant! They took car purchasing and vending machines and created a unique point of difference. When you buy a car from them, you can drop a special coin into their device, and...
by Jeff Slater | Nov 5, 2020 | Marketing Advice
Have you heard about the OODA loop? I heard Steve Schmidt, the political strategist from The Lincoln Group, talking about it on The Prof G podcast today. The Lincoln Group are Republicans who aligned to defeat Trump and Trumpism. They used this OODA loop concept to...
by Jeff Slater | Nov 3, 2020 | Marketing Advice, Marketing Books
I meet with many companies as a marketing consultant. One of the first things I notice is if learning, training, and curiosity are a part of their culture. How does leadership build into the organization a chance for employees to improve their skills, share new ideas...
