by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
by Jeff Slater | Jun 17, 2021 | Marketing Advice
This is a guest post by David Lukić is an information privacy, security, and compliance consultant at IDstrong.com. Phishing is the most common cyberattack today. It is a process by which cybercriminals obtain sensitive information for unsuspecting victims by sending...
by Jeff Slater | Jun 15, 2021 | Marketing Advice
A guest post by Megan Hudson on The Marketing Sage about customers and their mindset “Think like a customer.” – Paul Gillin The modern age of commerce is known among businesses as the ‘age of experience.’ The advancement of digital...
by Jeff Slater | Jun 13, 2021 | Marketing Advice
Louise was a different kind of salesperson because she was always a student of her client’s problems looking for scraps of data to help her understand the client’s challenges. She never quit but, it was her methodical approach to empathizing that helped her become...
by Jeff Slater | Jun 10, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a Zillenial who can’t be reached via cable ads. The sound of infomercials and commercial jingles brings a rush of nostalgia to my mind. “Only five payments of $39.99!”, “The best part of waking up…”, “Like a good...
by Jeff Slater | Jun 6, 2021 | Marketing Advice, Personal Stories
Do you ever feel overburdened with too much to do and not enough hours in the day? Does your to-do list overwhelm you and do you feel that time just slips away? Do you need help with time management? Growing up, being on time meant showing up early. My Dad, Jack went...
