by Jeff Slater | Aug 8, 2021 | Marketing Advice
Clint Pulver’s new book, I Love It Here, describes his experience as an undercover millennial, learning why people love or hate their employer. By speaking with thousands of employees over many years, he obtained first-hand insights into why employees love (or...
by Jeff Slater | Jul 29, 2021 | Marketing Advice
STOP! WAIT! DO NOT WALK FORWARD. I have been keeping a NOT TO DO LIST for a long time as a reminder of things NOT TO DO. Everybody has a to-do list. I keep a reminder list of stuff to avoid. My NOT TO DO LIST helps me stay focused, step over some traps, and remind me...
by Jeff Slater | Jul 27, 2021 | Marketing Advice
The writer Adam Gopnik commented that when he attended a family reunion, he noticed that some people were evolving and growing and others were aging and wearing out. This sparked a question – What are the signs that indicate if your business or brand...
by Jeff Slater | Jul 25, 2021 | Marketing Advice
I spend a lot of time with marketing experts. Like any profession, we use many acronyms, confusing words, and our share of distinctively meaningless phrases like digital transformation. But because marketing is our native language, it is so easy to push around a...
by Jeff Slater | Jul 22, 2021 | Marketing Advice
When several of my blog subscribers ask the same question over several months, I know it’s time to write a blog post about that topic. Sherry reached out to asked me if I had a guide or template to help her create a video for a new product her company was...
by Jeff Slater | Jul 16, 2021 | Marketing Advice
What happens when you attach a moving and emotional story to an object like a piece of jewelry. It takes on a new meaning as you market those bracelets. What Sarah learned listening to Grandma Jewel and used as a marketing catalyst through stunning storytelling. If...
