by Jeff Slater | Mar 23, 2021 | Interesting Brands, Marketing Advice
The Power of Polarity Thinking How To Create Great Marketing Animated Videos One of the ways I market my consulting business, The Marketing Sage is by using short, animated video. To create these easy-to-assemble animated videos to market your product or service, you...
by Jeff Slater | Mar 16, 2021 | Marketing Advice
My friend’s boss asked him to create a policy to guide them to hire a superb marketing agency. He asked for my thoughts which I decided I should write down and post here at The Marketing Sage. I wouldn’t be surprised if many readers are considering hiring...
by Jeff Slater | Mar 11, 2021 | Marketing Advice, Marketing Start Ups
This is a guest post by Elizabeth Hines, a social media consultant about Clubhouse. Conversations about Clubhouse are everywhere right now, and the chances are that your business is looking towards it and seeing if it’s right for you. However, the question remains:...
by Jeff Slater | Mar 9, 2021 | Marketing Advice, Marketing Start Ups
A few years ago, I provided advice to a startup. The team was smart, they were diverse, and they had a brilliant idea. But they didn’t have any practical experience or street smarts. Fresh from business school, they had lots of conceptual notions that...
by Jeff Slater | Feb 28, 2021 | Marketing Advice
A new client presented their organizational chart to me as part of my discovery process. They shared an org chart that was upside down. At this business, the leader served the team. She called it a servant leadership organization where her role wasn’t to lead...
by Jeff Slater | Feb 23, 2021 | Marketing Advice
There are two types of brainstorming sessions—one filled with buts and the other rich with ands. A BUT Brainstorming Meeting “That’s a good idea but what happens if…” “We could do what you propose but I think it will fail…” “Maybe we could do that...
