by Jeff Slater | Apr 26, 2022 | Marketing Advice
Some folks think there is nothing magical about marketing. I don’t see it this way. A simple phrase that encapsulates value in a few words is sheer genius and requires hard work to get to something that captures lightning in a bottle. Case in point:...
by Jeff Slater | Apr 24, 2022 | Interesting Brands, Marketing Advice
Reframing can reinvigorate a category. When observational consumer research into the world of diapers showed that at around age 2, kids didn’t want to wear diapers anymore, the Kimberly Clark Huggies brand management team wondered how they could reframe their product....
by Jeff Slater | Apr 21, 2022 | Marketing Advice
Critical privacy updates for iOS users have made DTC marketing on Facebook a challenge, but there are ways to adapt. Facebook has been a core part of many marketers’ online ad strategies. New privacy restrictions are removing the advantage that Facebook used to...
by Jeff Slater | Apr 14, 2022 | Marketing Advice
7 Lead Generation Mistakes You Need to Avoid Lead generation has taken over the digital world lately. So, no matter what industry you’re in, you can always benefit from lessons on lead generation. By raising brand awareness and driving traffic to your site, lead gen...
by Jeff Slater | Apr 12, 2022 | Marketing Advice
Onboarding Matters For Employee Retention How a new employee joins a company from day one is one of the most critical touchpoints. Beyond the interview process, it is their accurate first impression of the culture from the inside, which can dramatically impact...
by Jeff Slater | Apr 10, 2022 | Marketing Advice
Four of five of my clients no longer have a physical office. They decided to become entirely virtual businesses and will bring their teams together once per quarter. If two years ago you told them this is what would happen in two years, they would have laughed. Along...
