by Jeff Slater | Oct 23, 2022 | Interesting Brands, Marketing Advice
To B or not to B Corp This is a guest post by my friend Danny Rosin who I wrote about here several years ago: Danny is an unusual business owner. He leads with his heart and succeeds with empathy and compassion for his community. His company, Brand Fuel, which he...
by Jeff Slater | Oct 19, 2022 | Marketing Advice, Marketing Start Ups
I was introduced to Mike Schmid through a mutual friend, Stan Parker, who runs a startup incubator in Winston-Salem called Winston Starts. Mike Schmid is building a company called InStryde. If The Shoe Fits Mike’s company, InStryde, makes quality custom...
by Jeff Slater | Oct 16, 2022 | Marketing Advice
“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” John Quincy Adams I’m writing this post in the dark. Well, I have some illumination from my screen because my battery is charged on my laptop. The power went...
by Jeff Slater | Oct 12, 2022 | Advertising, Marketing Advice
Promoting a Book – Think #BookTok TikTok is a mystery to me. I don’t have an account and it has little appeal to me. However, recently I learned about #BookTok, a hashtag within TikTok that’s become a page turner. The trend is having a seismic shift...
by Jeff Slater | Oct 9, 2022 | Marketing Advice
Slow Growth. The Secret to their Success. Religious Jewish men wore hats for centuries as a sign of respect for God’s presence and reverence. Some Jewish woman, after marriage, also cover their hair to appear modest. The origins are not precisely clear. To the general...
by Jeff Slater | Oct 5, 2022 | Marketing Advice
It happened again. My work with clients persistently boils down to me giving the same advice after this type of discussion. It goes like this: Client: I want to sell everyone.Me: You should narrow your focus and specialize. That way, someone will say, your brand gets...
