by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
by Jeff Slater | Jun 12, 2022 | Marketing Advice
Where are the next market opportunities for new products or services? An unmet gap in a category or industry is an inadequately served space or underserved audience. You notice these gaps if you pay close attention, listen to consumers, and...
by Jeff Slater | Jun 9, 2022 | Marketing Advice
Before the COVID-19 pandemic, media professionals already understood how the streaming wars had significantly impacted the advertising industry. As more streaming services have emerged, the way people consume media has dramatically changed. The pandemic accelerated...
by Jeff Slater | Jun 2, 2022 | Marketing Advice
Marketers spend a significant amount of their time generating leads. Unfortunately, not all leads translate to revenue or translate to customers. Imagine living in a world where you can sell products directly to the best prospects with high intent of buying. You...
by Jeff Slater | May 30, 2022 | Interesting Brands, Marketing Advice
Artist and Entrepreneur Christian Markovic Has a Remarkable Story Told Through Greeting Cards My 95-year-old mother is obsessed with sending greeting cards for every occasion. To anyone she knows. She let me know she needs a Happy July Fourth card for the plumber or a...
by Jeff Slater | May 24, 2022 | Marketing Advice
“Energy and Persistence Conquer All Things.” Benjamin Franklin I have been thinking about the persistent flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. “The Flywheel effect is a concept...
