by Jeff Slater | Mar 16, 2025 | Foodpreneurs, Marketing Advice
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the...
by Jeff Slater | Mar 9, 2025 | Marketing Advice
Ever wonder how big companies like Apple, Nokia, and Shell have survived significant market challenges while others have failed? Their secret weapon is scenario planning, like having a crystal ball for your business. Here is how it works. What is Scenario Planning?...
by Jeff Slater | Feb 23, 2025 | Interesting Brands, Marketing Advice
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food...
by Jeff Slater | Feb 16, 2025 | Foodpreneurs, Marketing Advice
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut...
by Courtney O'Brien | Feb 9, 2025 | Marketing Advice, Marketing Start Ups
A guest post from my friend Courtney O’Brien who worked in Senior Marketing Roles at Coca-Cola (Coke Zero), Gallo (Apothic) and Danone (Evian). From Concept to Can: The Brutal Truth About Launching a Beverage Brand in 2025 One of my mentors once asked me a...
by Jeff Slater | Feb 2, 2025 | Interesting Brands, Marketing Advice
The story of Hero Cosmetics exemplifies how identifying an unmet consumer need, careful brand building, and strategic market positioning can create extraordinary value in the beauty industry. Founder Ju Rhyu transformed a simple acne patch into a multimillion-dollar...
