by Jeff Slater | Dec 7, 2025 | Interesting Brands, Marketing Advice
Marketers talk endlessly about products, price, and promotion. Place rarely earns the same attention. It is often treated as a logistical detail rather than a strategic driver of brand growth. Yet a subtle shift in where a product is sold can reshape an entire...
by Jeff Slater | Nov 30, 2025 | Foodpreneurs, Marketing Advice
How CPG Retail Food Brands Unlock Million-Dollar Foodservice Revenue Streams Making money in the retail food landscape has become wildly challenging for consumer-packaged goods brands and startup entrepreneurs. Rising slotting fees, intense promotional pressure, and...
by Jeff Slater | Nov 23, 2025 | Branding Issues, Marketing Advice
Brand Consistency Builds Mental Real Estate In an era obsessed with rebrands, refreshes, and “modernization,” some of the world’s most valuable brands have quietly maintained the same visual identity for over a century. While agencies pitch the...
by Jeff Slater | Nov 16, 2025 | Branding Issues, Marketing Advice
Every consultant eventually faces the exact uncomfortable moment. You are producing smart content, showing up consistently on LinkedIn, maybe even hosting a podcast, and yet your calendar remains frustratingly empty. You are not invisible, but you are not converting...
by Jeff Slater | Nov 9, 2025 | Branding Issues, Marketing Advice
I met Steve Mark in the early 1990s when I was the EVP of Marketing for GoodMark Foods, the parent company of Slim Jim. Steve worked at North Castle Partners, our Stamford, Connecticut-based agency of record. Steve was a part of a dynamic duo called “The Steves”, a...
by Jeff Slater | Nov 2, 2025 | Branding Issues, Marketing Advice
There’s a cognitive trap that ensnares even sophisticated marketers: the belief that consumers buy products for their features, or even their benefits. They don’t. Consumers buy outcomes. They buy the transformed version of themselves they envision on the...
