by Dr. Leigh George | Aug 20, 2023 | Branding Issues, Marketing Advice
Embrace the Transformation Framework of Job to be Done (JTBD) A Guest Post by Dr. Leigh George I want to take you to wine shopping. So, picture it. We’re browsing the aisles looking for a bottle of wine to buy. You pick up a bottle and discover words like...
by Jeff Slater | Aug 13, 2023 | Branding Issues, Marketing Advice
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being...
by Jeff Slater | Aug 6, 2023 | Marketing Advice
Embracing the Age of the Empathetic Marketer I have sat through over a dozen focus groups in the last year. Most of these conversations with consumers were for food, beverage, and consumer packaged goods products. One theme was apparent across almost all the...
by Jeff Slater | Jul 30, 2023 | Marketing Advice
Five Invaluable Things I Learned about Sales by Not Being Salesy I don’t describe myself as a salesperson. The word pushy sales guy is abhorrent to me. My self-image is centered on my marketing competence. Yet, I have been selling since I was about 13 and...
by Jeff Slater | Jul 23, 2023 | Branding Issues, Marketing Advice
Plural Ignorance: Unlocking the Power of Social Influence in Marketing Understanding human behavior is vital to crafting successful campaigns in the ever-evolving marketing world. One intriguing concept that holds significant potential for marketers is plural...
by Jeff Slater | Jul 16, 2023 | Foodpreneurs, Marketing Advice
Five Pieces of Advice To Help You Prepare To Sell a Business If you are one of the millions of Americans who run a small to mid-sized business, I’ll bet you have asked yourself – I wonder if I could sell this someday? Around 1985, I asked myself that very...
