by Jeff Slater | May 11, 2012 | Marketing Advice
This guest blog is written by my younger brother Mitch who lives in Westfield, New Jersey. He shares his experience on the perfect gift he bought for our mother for her 85th birthday. Talk about a ticket to ride. On November 4th 1960 I was “Born to Run”. Mitch and...
by Jeff Slater | Mar 4, 2012 | Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publication in the 1970’s when Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Feb 8, 2012 | Marketing Advice
As a marketing professional addicted to understanding consumer behavior, I am fascinated by the critical importance of segmentation. If your category is a pie, which slice are you focused on? If you ask a question about what consumers think, you better be certain...
by Jeff Slater | Feb 4, 2012 | Marketing Advice
How often are you forced to sit through terrible presentations at conferences or in your own office? It happens to everyone. My feeling is that friends shouldn’t let friends make bad presentations. It is avoidable and can be easily remedied. I have developed a few...
by Jeff Slater | Dec 31, 2011 | Marketing Advice
This guest post is from my daughter Fanny’s childhood best friend John Bower. He appeared on Wheel of Fortune on December 12, 2011. This is his story of his moments on the show where he won $46,000! I spent countless evenings watching “Wheel of Fortune” growing...
by Jeff Slater | Dec 21, 2011 | Marketing Advice
I stopped reading most business and marketing books several years ago as I found that most of them had nothing new to say. They would repeat the same mantras with an emphasis on a small insight or would take a nuanced idea and shine a very bright light upon it. Many...
