by Jeff Slater | Apr 20, 2025 | Foodpreneurs, Marketing Advice
I am one of those odd ducks who don’t like beer. The smell and the taste does nothing for me. When I tried it in college, it was unappealing and didn’t interest me. (Note: most of my college friends were from Pittsburgh, so they drank Iron City Beer, which may...
by Jeff Slater | Apr 13, 2025 | Marketing Advice
I typically write about food and beverage companies that whet my appetite. Today, I’d like to write about something different; my work as a strategist. As the Chief Listening Officer of The Marketing Sage Consultancy, I receive many questions and inquiries...
by Jeff Slater | Apr 6, 2025 | Advertising, Marketing Advice
Duluth Trading Company: When Brilliant Marketing Meets Exceptional Workwear The marketplace for work apparel is crowded. One brand has carved out a remarkable niche by doing something truly extraordinary: telling a story that goes far beyond fabric and stitching....
by Jeff Slater | Mar 30, 2025 | Foodpreneurs, Marketing Advice
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a...
by Jeff Slater | Mar 23, 2025 | Marketing Advice
Goodles – The Smart, New Mac n Cheese with a Crafty Flair Mac and cheese are rare foods that have transcended generations. Kids love it. Adults love it. It’s comfort food at its finest. But for decades, the category has been owned by a few legacy brands, with...
by Jeff Slater | Mar 16, 2025 | Foodpreneurs, Marketing Advice
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the...
