by Jeff Slater | Jan 18, 2026 | Foodpreneurs, Marketing Advice
When Elan Halpern and Kiki Couchman set out to solve a problem they kept running into, they didn’t envision themselves launching a probiotic yogurt company. But that’s precisely what happens when you’re obsessed with gut health, frustrated with...
by Jeff Slater | Jan 11, 2026 | Foodpreneurs, Marketing Advice
I’ve spent four decades in consumer-packaged goods, and I’ve watched thousands of founders chase venture capital, scale recklessly, and sacrifice their core values the moment profitability dipped. So when I got the chance to learn from Daniel Goetz,...
by Jeff Slater | Jan 4, 2026 | Foodpreneurs, Marketing Advice
Indulgence Without Regret Jack Davis and Jacob Tubis Recently, I had the pleasure of meeting with Jacob Tubis and Jack Davis, the founders behind Byte’m Brownie Bites—friends from college who both have families with entrepreneurial roots. Jacob’s family,...
by Jeff Slater | Dec 28, 2025 | Interesting Brands, Marketing Advice
In 2025, I posted 52 blogs that have reached hundreds of thousands of viewers and subscribers. My readers include food and beverage buyers, retailers, marketing professionals, and founders interested in brand and marketing strategy. It is always fascinating to see...
by Jeff Slater | Dec 14, 2025 | Marketing Advice
Many recently laid-off employees are starting to think about consulting. Several subscribers to my blog have reached out to me for advice. With a challenging job market, trading in the W2 for the W9 may be in the cards. I wanted to share some of my experiences and...
by Jeff Slater | Dec 10, 2025 | Marketing Advice
Hey Friends, Many of you have been reading my weekly posts since 2009, and I have always appreciated this community for the thoughtful conversations, connections, and comments. This month, I’ll post my 1,800th blog post about branding, marketing, and...
