by Jeff Slater | Nov 3, 2024 | Foodpreneurs, Marketing Advice
How Philanthropy and Sweet Heat Built Lid Licking Sauce When Tim Mathews approached me through my friend Jeff Lawson about developing his BBQ sauce brand, I knew this project would be unique. Tim, a successful entrepreneur in the quick-lube industry, had two lifelong...
by Jeff Slater | Oct 20, 2024 | Interesting Brands, Marketing Advice
Getting Happiness Right: Wisdom from Stephanie Harrison and The New Happy Stephanie Harrison, founder of The New Happy and author of The New Happy: Getting Happiness Right in a World That Got It Wrong, has become a voice of hope in our quest for genuine happiness....
by Jeff Slater | Oct 13, 2024 | Foodpreneurs, Marketing Advice
Less Sugar, Sweet Life We often encounter stories of innovation, perseverance, and market disruption that are enrobed with sweet lessons. A compelling example is that of Cynthia Tice and her brainchild, Lily’s Sweets. Her story showcases the power of identifying...
by Jeff Slater | Oct 6, 2024 | Foodpreneurs, Marketing Advice
Consumers are increasingly drawn to brands that offer great products and stand for something greater. These mission-driven brands have found the sweet spot between purpose and profit, creating a loyal customer base that believes in their cause as much as their...
by Jeff Slater | Sep 29, 2024 | Foodpreneurs, Marketing Advice
Blank Street Coffee finds a way to make thinking small a big idea. In the bustling streets of New York City, a small coffee cart emerged in 2020, serving delicious brews at prices that caught everyone’s attention. Little did anyone know that this humble...
by Jeff Slater | Sep 22, 2024 | Marketing Advice
Front-of-Package Food Labeling: A New Approach to Public Health I have always believed that nutrition panels on the back of a package should be simplified to a red, yellow, or green image on the front of the box. Streamlining the message that a package is good,...
