by Jeff Slater | Jan 14, 2021 | Interesting Brands, Marketing Start Ups
Lauren Siclare is the mother of two young children and one new business – Bucklebath. She realized how dirty and unsanitary her kid’s car seats and stroller were and that if she wanted them clean, she had to do it herself. There wasn’t an Uber-like service who, at the...
by Jeff Slater | Jan 7, 2021 | Interesting Brands
If I have learned anything about marketing since 1975, it is that if you want to suck at marketing, be boring. Boring marketing content is like giving your customer Ambien and expecting them to pay attention. Zzzzz. How can you avoid this fate? The company whose...
by Jeff Slater | Jan 3, 2021 | Foodpreneurs, Interesting Brands
Warm maple syrup on pancakes is like a bear hug from your kind and loving grandma. It fills you with the sweetness of life and the happiness and possibilities of a new morning. The scent and sight of maple syrup oozing onto a homemade pancake remind me of a cold, New...
by Jeff Slater | Dec 20, 2020 | Interesting Brands, Marketing Advice
When I saw Lunchclub.ai mentioned by my friend Mark Schaefer, I knew I wanted to check it out. Mark is an author, teacher, speaker, and all-around insightful marketing thought leader. He is like a curator of what he sees that is coming next. Check him out if you...
by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Nov 8, 2020 | Branding Issues, Interesting Brands, Marketing Advice
When I first saw Carvana’s car vending machine marketing metaphor, I had one reaction. Brilliant! They took car purchasing and vending machines and created a unique point of difference. When you buy a car from them, you can drop a special coin into their device, and...
