by Jeff Slater | May 17, 2022 | Interesting Brands
How Can You Get Your Core Message and Image Shared? Try and get a prospect’s undivided attention. Go ahead. I’ll wait. Cue final Jeopardy music. It’s hard to get noticed because of all the reasons that are top of mind. Paying attention these days on...
by Jeff Slater | May 10, 2022 | Foodpreneurs, Interesting Brands
Wilmington, North Carolina Amy & Ben Wright are the proud parents of four children — Lillie, Emma Grace, Beau, and Bitty. Lillie was born with autism, and Bitty & Beau were born with Down syndrome. With over 80% of people with intellectual and developmental...
by Jeff Slater | May 3, 2022 | Interesting Brands
Dove’s Self-Esteem Project is working to reshape the discussion around beauty. Two-thirds of teenage girls spend at least an hour a day dealing with idealized views of beauty. This video called Toxic Influence powerfully tells the story by having mothers and...
by Jeff Slater | Apr 24, 2022 | Interesting Brands, Marketing Advice
Reframing can reinvigorate a category. When observational consumer research into the world of diapers showed that at around age 2, kids didn’t want to wear diapers anymore, the Kimberly Clark Huggies brand management team wondered how they could reframe their product....
by Jeff Slater | Apr 17, 2022 | Foodpreneurs, Interesting Brands
Fishwife is a sustainably sourced tinned fish that looks remarkably different from your idea of fish in a can. This Los Angeles-based tinned fish company markets sardines from Spain soaked in olive oil and smoked albacore tuna from Northern California. Caroline...
by Jeff Slater | Mar 17, 2022 | Interesting Brands, Marketing Advice
Sustainable Business Plan Pillars The days of the one-hundred-page business plan decks are a thing of the past. These days, a business plan can be one-page. But your plan needs to clearly articulate the basics – what makes you different, who you will serve, and...
