by Jeff Slater | May 5, 2024 | Interesting Brands, Marketing Advice
I buy four avocados on my weekly trip to Whole Foods every Sunday. Every. Single. Week. We keep four avocados ripening in a bowl and four in the fridge, ready for enjoying in salads or as guac. Even our Persian cat Shazmina loves mashed avocado – seriously! As a...
by Jeff Slater | Apr 21, 2024 | Foodpreneurs, Interesting Brands
The Life and Times of Dave’s Killer Bread In the realm of bread, one name has been making waves for its taste and intriguing backstory – Dave’s Killer Bread. In a 25-billion-dollar category, three players have the lion’s share of the market. Grupo...
by Jeff Slater | Apr 7, 2024 | Interesting Brands
Elevating Brands through Strategic Partnerships and Clever Collabs Collaborations have emerged as a potent tool for brands to amplify their reach, enhance their appeal, and create unique consumer experiences. Collaborations, or “collabs,” as they are...
by Jeff Slater | Mar 24, 2024 | Foodpreneurs, Interesting Brands
Heroic Taste, Heroic Mission, Say hello to Hero Jerky. About 25 years ago, I worked with Ron Mills at GoodMark Foods. GoodMark owned the Slim Jim brand, and Ron was one of the company’s sales leaders. He was always an upbeat, positive, intelligent colleague who...
by Jeff Slater | Feb 18, 2024 | Interesting Brands, Marketing Advice
Branding Lessons from Parachute’s Founder, Ariel Kaye Who Gives a Sheet? As entrepreneurs, we often dive headfirst into building our dreams, neglecting the crucial step of understanding our potential customers. The origin story of Parachute, a premium home goods...
by Jeff Slater | Jan 14, 2024 | Interesting Brands
From Workbench to Trendsetter: How Stanley Turned a Flask into a $750 Million Phenomenon Imagine a brand synonymous with rugged durability, trusted by tradespeople and outdoor enthusiasts for over a century. During World War II, this brand was known for its...
