by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Sep 1, 2020 | Interesting Brands, Marketing Advice
When I first heard the expression, culture eats strategy for breakfast from Peter Drucker, it helped explain the root cause of strategic failures I have witnessed during my marketing and entreprenurial career. Companies that fail might have had brilliant...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
by Jeff Slater | Jun 23, 2020 | Branding Issues, Interesting Brands, Marketing Advice
Aunt Jemima brand will no longer be on supermarket shelves by the end of 2020. Quaker Oats, owned by PepsiCo, decided to retire the 130-year old brand and logo. (their language). The brand will change with a new brand and package. They will move beyond the racial...
by Jeff Slater | May 19, 2020 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
Here is a small idea I love—a supermarket of small brands for home delivery. Imagine dedicating a business to up and coming food brands. No big guys allowed. Just focus on new products from foodpreneurs. In the UK, Mighty Small has started an online supermarket to...
by Jeff Slater | May 12, 2020 | Interesting Brands, Marketing Advice
Show don’t tell is one of my favorite marketing tips. I could write ten thousand words convincing you that the carpet I was marketing will stay clean through every type of situation you can imagine. Or, I could create a video where flooring company Mohawk...
