by Jeff Slater | Apr 27, 2025 | Foodpreneurs, Marketing Advice
Jaju Pierogi – Recipes That Taste Like Childhood When I heard an interview about a granddaughter talking about food her grandpa used to make for her and her sister, she had me at Pierogies. In the crowded world of food startups, it takes something special to...
by Jeff Slater | Apr 20, 2025 | Foodpreneurs, Marketing Advice
I am one of those odd ducks who don’t like beer. The smell and the taste does nothing for me. When I tried it in college, it was unappealing and didn’t interest me. (Note: most of my college friends were from Pittsburgh, so they drank Iron City Beer, which may...
by Jeff Slater | Mar 30, 2025 | Foodpreneurs, Marketing Advice
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a...
by Jeff Slater | Mar 16, 2025 | Foodpreneurs, Marketing Advice
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the...
by Jeff Slater | Mar 2, 2025 | Foodpreneurs, Marketing Books
How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what...
by Jeff Slater | Feb 16, 2025 | Foodpreneurs, Marketing Advice
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut...
