by Jeff Slater | Jun 8, 2025 | Foodpreneurs, Marketing Advice
Launching a food brand is ridiculously difficult. In the beginning, you have all the jobs and all the things to do. And for newbies, it is a frightening array of acronyms and challenges. Energy radiates from startup food founders—the kind that comes from passion,...
by Jeff Slater | Jun 1, 2025 | Foodpreneurs, Marketing Advice
Churning for Change: How Ashley Vedder’s Dairy-Free Ice Cream Makes a Difference Vedder’s Ice Cream stands out—not just for its indulgent, vegan-friendly flavors but for the heartfelt mission behind the brand. Founded by Ashley Vedder, the company marries...
by Jeff Slater | May 26, 2025 | Foodpreneurs
Bland Is Out: Why Food Brands Are Betting Big on Bold, Global Flavors For years, food companies have relied on the safe and familiar. Vanilla. Hazelnut. “Original flavor.” These staples filled supermarket shelves and dominated menus, especially in mainstream American...
by Jeff Slater | Apr 27, 2025 | Foodpreneurs, Marketing Advice
Jaju Pierogi – Recipes That Taste Like Childhood When I heard an interview about a granddaughter talking about food her grandpa used to make for her and her sister, she had me at Pierogies. In the crowded world of food startups, it takes something special to...
by Jeff Slater | Apr 20, 2025 | Foodpreneurs, Marketing Advice
I am one of those odd ducks who don’t like beer. The smell and the taste does nothing for me. When I tried it in college, it was unappealing and didn’t interest me. (Note: most of my college friends were from Pittsburgh, so they drank Iron City Beer, which may...
by Jeff Slater | Mar 30, 2025 | Foodpreneurs, Marketing Advice
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a...
