by Jeff Slater | Jan 23, 2018 | Branding Issues, Marketing Advice
What is brand awareness? If I mention a brand name (product or company), you should immediately conjure up images of who they are, what they sell and an image about the company. A well-defined brand like Disney or Starbucks is easy to understand because of how deep...
by Jeff Slater | Jan 9, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
My wife and I love blueberries, especially when they are big, fat and plump. We can’t get enough of them all year long. We especially love the Gold Cup brand blueberries that connect to us emotionally with little ‘fortune cookie-like’ saying on the outside of the box....
by Jeff Slater | Jan 7, 2018 | Branding Issues, Marketing Advice
Backstory telling is a new lens on storytelling according to Rohit Bhargava’s new book Non-Obvious Trends for 2018. When you go back to a brand’s origin story, you can reconnect the brand to its roots and brew interest. Marketing today is different from the past....
by Jeff Slater | Dec 25, 2017 | Advertising, Branding Issues, Marketing Advice
If you are marketing a product, service, brand or company in 2018, the following are tips that can help you succeed. These ideas come from years of marketing experiences from B2B and B2C marketing everything from brownies to business software. The following is...
by Jeff Slater | Dec 21, 2017 | Branding Issues, Interesting Brands, Marketing Advice
One of marketings job is to help a company tell their vision story to colleagues and associates. Where is a company going, what is the journey they are on and what is a picture that helps tell that story? Picking the right metaphor matters. It should connect and pull...
by Jeff Slater | Dec 19, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing Books
Try this experiment for me. Go to your spice drawer or cabinet. Take out the cinnamon. Smell it. I know, it is a wonderful fragrance that reminds you of cookies, childhood and happy time. Everyone has it in their kitchen. Cinnamon is one of the two most commonly used...
