by Jeff Slater | Aug 4, 2024 | Branding Issues, Interesting Brands
Today’s post was inspired by a wonderful blog by my friend Derrick Daye from Branding Strategy Insider. I love innovative and counterintuitive strategies! It is filled with sage wisdom. It is called 61 Ways to Differentiate Your Brand. I’d urge you to read it. Like...
by Jeff Slater | Jul 28, 2024 | Branding Issues, Marketing Advice
How do consumers make decisions? One concept that has gained significant traction recently is Category Entry Points (CEPs). This robust framework, developed by the Ehrenberg-Bass Institute, offers marketers a fresh perspective on consumer behavior and brand growth....
by Jeff Slater | Jun 9, 2024 | Branding Issues, Marketing Advice
In the glittering world of Hollywood, where dreams are spun into blockbusters, and in the sleek boardrooms of Fortune 500 companies, where brands become legends, one element reigns supreme: storytelling. As a seasoned storyteller who has shaped narratives for brands...
by Jeff Slater | May 19, 2024 | Branding Issues, Marketing Advice
What do marketers mean when they say, we need a brand activation? What was once a relatively straightforward exercise in promoting a product or service has now evolved into a multifaceted endeavor that demands a deep understanding of consumer behavior, emotional...
by Jeff Slater | Nov 26, 2023 | Branding Issues, Marketing Advice
2023 has been a gratifying year for my fractional CMO business, The Marketing Sage Consultancy. I got to work on several exciting projects with complicated challenges that required patience, passion, and professionalism. Without revealing confidential details,...
by Jeff Slater | Oct 29, 2023 | Branding Issues, Marketing Advice
The Slow Unveiling of Perfectly Ripened Bananas: E-Mart’s Haru Hana Banana Often, the simplest things can make a remarkable difference. While we usually don’t think much about the humble banana, it’s a staple in many households and a source of...
