by Jeff Slater | Nov 2, 2025 | Branding Issues, Marketing Advice
There’s a cognitive trap that ensnares even sophisticated marketers: the belief that consumers buy products for their features, or even their benefits. They don’t. Consumers buy outcomes. They buy the transformed version of themselves they envision on the...
by Jeff Slater | Oct 12, 2025 | Branding Issues, Marketing Advice
For nearly two decades, “search” has meant one thing: Google. The entire ecosystem of SEO—keywords, backlinks, page optimization—was designed around convincing Google’s algorithms that your content deserved to rank higher than the competition. Marketers built careers...
by Jeff Slater | Sep 28, 2025 | Branding Issues, Marketing Advice
The most successful entrepreneurs today aren’t just solving problems; they’re anticipating cultural shifts before they become prominent trends. They’ve developed a unique form of cultural intelligence, the ability to read the deeper currents of...
by Jeff Slater | Sep 21, 2025 | Branding Issues, Marketing Advice
When most executives think about growth, they focus on product development, brand storytelling, digital campaigns, or supply chain efficiency. These are all vital. But too often, one of the most critical parts of the retail experience is overlooked—the last 100 feet....
by Jeff Slater | Jul 27, 2025 | Branding Issues, Marketing Advice
The Original Sin of Brand Dilution: Lessons from Boston Chicken Success often comes not from doing more, but from doing less, better. The temptation to broaden your product offering, attract more customers, and grow revenue through expansion is profoundly human and...
by Jeff Slater | May 11, 2025 | Branding Issues, Marketing Advice
How Donald Miller’s StoryBrand work can help you communicate more effectively. With nonstop scrolling, algorithmic amnesia, and inboxes that look like Times Square at midnight, getting your brand message heard—let alone remembered—is a herculean task. But what...
