by Jeff Slater | Jan 12, 2021 | Branding Issues, Marketing People
A guest blog by Rob Levinson, a personal brand expert. In 2012, while presenting a spirited TED talk, Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” Nine years later that statement is truer than ever....
by Jeff Slater | Nov 22, 2020 | Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publications in 1970. Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Nov 8, 2020 | Branding Issues, Interesting Brands, Marketing Advice
When I first saw Carvana’s car vending machine marketing metaphor, I had one reaction. Brilliant! They took car purchasing and vending machines and created a unique point of difference. When you buy a car from them, you can drop a special coin into their device, and...
by Jeff Slater | Oct 22, 2020 | Branding Issues, Marketing Advice
A little while ago, I read Bernadette Jiwa’s blog post about putting together an ‘about me’ section of a website. She is a savvy marketer who studied and worked with Seth Godin. Her site – The Story of Telling is a must read for marketing...
by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
