by Jeff Slater | Dec 21, 2025 | Branding Issues, Interesting Brands
Ever hear of Quince? I hadn’t heard of this business until I heard about efforts to disrupt the luxury goods industry. And that, beyond apparel, they were sticking a big toe into the food-and-beverage world. This Quiet Giant Is Reshaping Consumer Expectations...
by Jeff Slater | Nov 23, 2025 | Branding Issues, Marketing Advice
Brand Consistency Builds Mental Real Estate In an era obsessed with rebrands, refreshes, and “modernization,” some of the world’s most valuable brands have quietly maintained the same visual identity for over a century. While agencies pitch the...
by Jeff Slater | Nov 16, 2025 | Branding Issues, Marketing Advice
Every consultant eventually faces the exact uncomfortable moment. You are producing smart content, showing up consistently on LinkedIn, maybe even hosting a podcast, and yet your calendar remains frustratingly empty. You are not invisible, but you are not converting...
by Jeff Slater | Nov 9, 2025 | Branding Issues, Marketing Advice
I met Steve Mark in the early 1990s when I was the EVP of Marketing for GoodMark Foods, the parent company of Slim Jim. Steve worked at North Castle Partners, our Stamford, Connecticut-based agency of record. Steve was a part of a dynamic duo called “The Steves”, a...
by Jeff Slater | Nov 2, 2025 | Branding Issues, Marketing Advice
There’s a cognitive trap that ensnares even sophisticated marketers: the belief that consumers buy products for their features, or even their benefits. They don’t. Consumers buy outcomes. They buy the transformed version of themselves they envision on the...
by Jeff Slater | Oct 12, 2025 | Branding Issues, Marketing Advice
For nearly two decades, “search” has meant one thing: Google. The entire ecosystem of SEO—keywords, backlinks, page optimization—was designed around convincing Google’s algorithms that your content deserved to rank higher than the competition. Marketers built careers...
