by Jeff Slater | Mar 15, 2022 | Marketing Advice
How To Hire the Right Research Firm By Writing a Market Research Brief Are you still getting feedback on your questions about new products or services from friends and family? If so, please stop. People who know you will have difficulty telling you the truth about...
by Jeff Slater | Mar 13, 2022 | Marketing Advice
CAC = Customer Acquisition Cost Maybe it is just me but when someone says CAC – I think of the sound a rooster makes. But whatever that acronym sounds like to you, CAC matters to a marketer. CAC is the customer acquisition cost – how much money it takes to find...
by Jeff Slater | Mar 10, 2022 | Interesting Brands
Turning a Negative into a Positive When the identical twin founders of the athletic shoe company – APL (Athletic Propulsion Labs) started in March 2009, they never envisioned that the NBA would ban their sneakers. Adam and Ryan Goldson were at first crushed and...
