by Jeff Slater | Aug 21, 2022 | Marketing Advice, Marketing People
What Hiring Managers for a Marketing Job Want to Hear and Observe Having hired dozens of marketers in my career, I thought I’d share my perspective on how to interview for a marketing job. My purpose is to share a little bit of wisdom from the other side of the desk...
by Jeff Slater | Aug 17, 2022 | Branding Issues
Most Brands Give Too Much Choice The typical supermarket sells 30,000 products. The big ones can have 60,000. The amount of choice in some categories, like wine, cheese, and snacks, is overwhelming. Brands love to create line extensions – “now available in...
by Jeff Slater | Aug 14, 2022 | Marketing Books
A Book Review of James Clear’s Atomic Habits I enjoy books about being organized, time management, and habit formation. I see value and relevance in my marketing consulting work whenever I gain insight into human behavior. Changing behavior is a big part of a...
