by Jeff Slater | Oct 19, 2022 | Marketing Advice, Marketing Start Ups
I was introduced to Mike Schmid through a mutual friend, Stan Parker, who runs a startup incubator in Winston-Salem called Winston Starts. Mike Schmid is building a company called InStryde. If The Shoe Fits Mike’s company, InStryde, makes quality custom...
by Jeff Slater | Oct 16, 2022 | Marketing Advice
“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” John Quincy Adams I’m writing this post in the dark. Well, I have some illumination from my screen because my battery is charged on my laptop. The power went...
by Jeff Slater | Oct 12, 2022 | Advertising, Marketing Advice
Promoting a Book – Think #BookTok TikTok is a mystery to me. I don’t have an account and it has little appeal to me. However, recently I learned about #BookTok, a hashtag within TikTok that’s become a page turner. The trend is having a seismic shift...
