by Jeff Slater | Nov 2, 2022 | Marketing Advice
Culture is Observational not Aspirational When a recent client named Louise told me enthusiastically about her employer, I asked her to describe the culture. She said that the three founders lived their values out loud. They don’t have posters on the wall or...
by Jeff Slater | Oct 30, 2022 | Foodpreneurs, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the...
by Jeff Slater | Oct 26, 2022 | Marketing Advice
Using Video in Email is Powerful It’s no secret that video is one of the most powerful tools in a marketer’s toolkit. Most people prefer to watch a short video versus reading text. A well-executed video can increase brand awareness, drive engagement, and...
