by Jeff Slater | Jan 1, 2023 | Branding Issues, Marketing Advice
Let’s Sniff Butts and Other Things Jester Brands Say Bark makes subscription boxes for dogs – well, for their owners to give to their dogs. They provide terrific dog treats and toys and are a public company with more than a half-a-billion dollar revenue....
by Jeff Slater | Dec 29, 2022 | Marketing Advice, Personal Stories
Do you know the word sonder? It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as complex as one’s own, which they are constantly living despite one’s lack of awareness of it. Consider making...
by Jeff Slater | Dec 25, 2022 | Marketing Advice
Presenting to New Prospects using the 10/10/10 Approach How do you quickly communicate your brand’s point of difference to a prospect? I often observe a classic communication mistake when working with clients presenting to prospects on Zoom or in person. What is...
