by Jeff Slater | Dec 14, 2022 | Marketing Advice, Marketing Start Ups
One of the absolute joys of my work is that I get to speak with many entrepreneurs. Some are rookies – others are serial entrepreneurs. I’m even friends with some actual cereal entrepreneurs, Margaret and Ian Wishingrad from Three Wishes Cereal. Check them out if you...
by Jeff Slater | Dec 11, 2022 | Interesting Brands, Marketing Advice
Distilling Your Brand Message When Fawn Weaver learned of the intersection of Jack Daniel and Uncle Nearest, her spirits rose. During travels in Asia, Weaver saw a photo of THE Jack Daniels surrounded by co-workers. In the center of the picture was a black man, as if...
by Jeff Slater | Dec 7, 2022 | Marketing Advice
Clipper or Clicker: How Coupons Can Work Today Do you remember FSI’s (free-standing inserts) and Sunday circular coupons? Those tools were a core part of marketing products in the grocery channel in the pre-digital age. You could clip and save big bucks weekly with a...
