by Jeff Slater | Dec 10, 2014 | Marketing Advice, Marketing Books
I often get the same question through my blog and my online connections from small business owners. What is the best marketing for my business? This is still an odd question because small businesses don’t have time to distinguish among things like sales, marketing,...
by Jeff Slater | Dec 8, 2014 | Interesting Brands
I learned about Coke’s entrance into the milk market last week with a new product positioned as lower in sugar and higher in protein and calcium. They decided to test market in the UK and to try out an ad campaign. So far, so good – although I thought milk consumption...
by Jeff Slater | Dec 3, 2014 | Marketing Advice, Marketing Books
When consumers or businesses have a problem, they need to hire a product or service to do a job. An obvious example is when you have a leak, you need a plumber. But if you want to shampoo your hair you have dozens if not hundreds of choices. If I want to shampoo my...
