by Jeff Slater | Mar 20, 2015 | Marketing Advice
Have you ever seen a business pivot from one model quickly to another? I learned the background story of how a start up shifted gears while watching Your Business that airs on MSNBC. The show focuses on small business needs around funding, marketing, strategy and so...
by Jeff Slater | Mar 18, 2015 | Marketing Advice
A marketing consultant I know recently asked me to be a sounding board for some work she is doing with a client. She needed a bit of a reality check since she was asked to do work on positioning yet the company didn’t even have a plan of who they would segment...
by Jeff Slater | Mar 16, 2015 | Marketing Books, Marketing People
Mark Schaefer has written an important book called The Content Code. His work is rich with practical ideas you can use to grow your brand and to light a spark under the stories that your brand needs to tell. At his core, Mark is a consummate educator who teaches,...
