by Jeff Slater | Mar 27, 2015 | Marketing Advice, Marketing Books
Have you ever thought of putting together a loyalty program for customers? This is one of my least favorite tactics for retaining existing customers. The programs are expensive, very time consuming and most of all, in my experience, ineffective. There is a better...
by Jeff Slater | Mar 25, 2015 | Marketing Advice
Have you ever had a marketing promotional activity go bad? Maybe you tried a new sponsorship or a give-away and the results have existing customer’s upset or potential customers annoyed. What do you do? [tweetthis]Failure in marketing activities can be a path toward...
by Jeff Slater | Mar 23, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Can you turn your product or service into a subscription that offers a differentiated way to do business? Companies that offer the same service as their competitor, might find the subscription approach a novel way to be distinctive and to change how your brand is...
