by Jeff Slater | Sep 21, 2015 | Marketing Advice, Marketing Start Ups
The customer ISN’T always right. The RIGHT customer is always right. This isn’t trivial but fundamental to all types of businesses. If you are serving all customers equally, then those who can provide your business or brand with profitable growth aren’t getting their...
by Jeff Slater | Sep 18, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
There is an expectation of where you will find a brand. Wine belongs in wine shops. Basketballs belong in sporting good shops. Cars belong at a dealer showroom. Underwear for people with incontinence belongs in a medical supply catalog or the aisle of a drugstore. But...
by Jeff Slater | Sep 16, 2015 | Marketing Advice
Turning T-Shirts into Quilts into a Business The average American discards 65 pounds of textile each year. Much of that are old t-shirts that no longer fit or have gone out of style. Ross Lohr and his business partner Nathan Rothstein had an idea that they could turn...
