by Jeff Slater | Oct 5, 2015 | Marketing Advice, Marketing Books
I was introduced to a winemaker at a marketing conference last week. He asked a simple question. Tell me your story. He didn’t ask me what I do or my job title. He didn’t ask me where I went to school. He didn’t ask me to share information about companies and...
by Jeff Slater | Oct 2, 2015 | Marketing Advice
My niece was looking for a name for a new blog she wanted to write. She posted some ideas on Facebook to get input. It prompted me to write these questions you should answer before you name a blog. Naming a blog is a last step – if you have answered these questions...
by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
