by Jeff Slater | Oct 12, 2015 | Advertising, Interesting Brands, Marketing Advice
No matter what business you are in, your brand can’t be for everyone. Not every consumer or business you target wants to pay the price you want to charge. Not every feature you add to your product or service, matters to everyone on your email list. Not every promo...
by Jeff Slater | Oct 9, 2015 | Advertising, Interesting Brands, Personal Stories
There was a funny routine on Saturday Night Live where Hillary Clinton played a bartender talking to an actress, playing Hillary Clinton. Aside from the benefit of showing Hillary’s human side, it made me think about sitting down and having a meeting with your brand....
by Jeff Slater | Oct 7, 2015 | Advertising, Marketing Advice, Marketing People
A reputation for a brand is the coin of the realm. It is the permission a customer gives your business to speak to you. It captures the trust you have in a company, a product or a particular brand. Imagine what Mathias Muller, Volkswagen’s new CEO has on his to-do...
