by Jeff Slater | Mar 11, 2016 | Personal Stories
In 1985, my wife and I were invited to meet President Reagan and to have lunch with him. I have shared the full story about that day on my blog, and you can read it here. But there is a sweet little post script to the story that came to mind after I learned of Nancy...
by Jeff Slater | Mar 9, 2016 | Foodpreneurs, Marketing Advice, Marketing People
The ideal state for a brand is a blue ocean – a category of one. How wonderful to market with no one as a competitor. Unfortunately, most of us live with competitors. Coke needed Pepsi. McDonald’s needed Burger King. Nike needed Adidas. BMW needs Audi. Don’t...
by Jeff Slater | Mar 7, 2016 | Marketing Advice
Image this: everything is free inside a coffee shop, except the time you spend in the store. Can you imagine Starbucks giving away its food? All you pay for is the time you spend in the shop? This little experiment is going on in a coffee shop in London called...
