by Jeff Slater | May 13, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
I had an idea that I want to offer to readers of my blog. Hire me for a marketing consulting project and I’ll donate several free hour of advice to the charity or non-profit of your choice. When I tried this on a small scale about a year ago, the response was...
by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | May 9, 2016 | Advertising, Interesting Brands, Marketing Advice
The hardest thing for a business to get from a marketplace is attention. You can interrupt prospect by advertising to them but often they don’t notice you. What happens in many companies is they look at the other ads run by competitors and assume that they...
