by Jeff Slater | May 20, 2016 | Marketing Advice, Uncategorized
Businesses get financial audits at least once a year. In some industries, operations get an external audit from various regulatory agencies, to make sure they are adhering to best practices or standards like OSHA. But sales and marketing efforts are rarely audited by...
by Jeff Slater | May 17, 2016 | Marketing Advice, Marketing Start Ups
It is often said that one of the key roles for any marketing team is to get leads through a pipeline or funnel. That doesn’t feel right to me. I think marketing should be nurturing relationships that evolve into leads. There is a big difference. We want to do...
by Jeff Slater | May 16, 2016 | Marketing People, Marketing Start Ups
There are eighteen billion glass bottles of wine filled every year by wineries throughout the world. That means that there are eighteen billion bottles that will soon be emptied and need a home. Some make it to glass recycling facilities but many end up in landfills....
