by Jeff Slater | Oct 12, 2016 | Branding Issues, Marketing Advice
Over time, brands need refreshing. Without some types of updates to the image, you can be stuck in the past with an outdated position that feels static. A simple change like Kentucky Fried Chicken to KFC can make a big difference in how a brand is perceived,...
by Jeff Slater | Oct 10, 2016 | Interesting Brands, Marketing Start Ups
Many great movements in history started very small. Often with a handful of people. Some movements remained tiny; some grew, and some traveled the world. But what they all have in common, is that the movement once fit around a kitchen table. Building a movement behind...
by Jeff Slater | Oct 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Why dilute expensive whiskey with ice when you can chill it with a cube of frozen soapstone? When a group of entrepreneurs suffered from having their expensive whiskey diluted with ice cubes, they knew they had to fix a problem. They took a commodity and made it into...
