by Jeff Slater | Oct 19, 2016 | Marketing Advice
I had the privilege to speak to an introductory marketing class at North Carolina State University this past week. About 350 students were in the auditorium to hear me share my views on marketing and to offer a perspective that isn’t from a textbook, but from real...
by Jeff Slater | Oct 17, 2016 | Marketing Advice, Marketing People, Personal Stories
After a few hours of phone screens, a mid-west company flew several candidates to their headquarters. The job seekers had a full-day of interviews talking to various executives and managers within the organization. Each of the three finalists spent at least ten hours...
by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
